Your brand should feel like you – and work just as hard.
Your brand should feel like you – and work just as hard.
My work sits at the intersection of brand, design, and strategy, and built to be beautiful, intentional, and something you can actually use. Here's a selection of projects I'm proud of.
My work sits at the intersection of brand, design, and strategy, and built to be beautiful, intentional, and something you can actually use. Here's a selection of projects I'm proud of.
Selected Works
Every project starts with a question: does this brand actually connect with the people it's meant for? Here's the work that answers yes.
Selected Works
Every project starts with a question: does this brand actually connect with the people it's meant for? Here's the work that answers yes.
End-to-end brand identity system.
ILB Branding System
Jun 1, 2024
End-to-end brand identity system.
ILB Branding System
Jun 1, 2024
Album cover design for the BYU Men's Chorus Christmas release, combining photography, photo editing, and typographic art direction into a single, quietly powerful image.
Album Cover Design
Dec 1, 2021
Album cover design for the BYU Men's Chorus Christmas release, combining photography, photo editing, and typographic art direction into a single, quietly powerful image.
Album Cover Design
Dec 1, 2021
Social asset design for BYU Rollins Center's Student Entrepreneur of the Year competition, adapted across multiple platforms and print formats.
Social Asset
May 4, 2021
Social asset design for BYU Rollins Center's Student Entrepreneur of the Year competition, adapted across multiple platforms and print formats.
Social Asset
May 4, 2021
A combined brand refresh and pitch deck for Molecular Rebar Design, building a cohesive visual identity system and translating highly technical science into a clear, investor-ready presentation.
MRD – Brand Refresh
Dec 30, 2024
A combined brand refresh and pitch deck for Molecular Rebar Design, building a cohesive visual identity system and translating highly technical science into a clear, investor-ready presentation.
MRD – Brand Refresh
Dec 30, 2024
Services
Design is only half of what I do. The other half is making sure you know exactly why every decision was made so your brand belongs to you, not just to me.
Services
Design is only half of what I do. The other half is making sure you know exactly why every decision was made so your brand belongs to you, not just to me.
Brand Identity
From positioning to visual identity, I build brands that reflect who you actually are and walk you through every decision so you can own it completely.
01
Brand Identity
From positioning to visual identity, I build brands that reflect who you actually are and walk you through every decision so you can own it completely.
01
Brand Identity
From positioning to visual identity, I build brands that reflect who you actually are and walk you through every decision so you can own it completely.
01
Web Design
A website that looks right but feels off won't convert. I design for visual clarity and strategic intent and make sure you know how to manage it yourself.
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Web Design
A website that looks right but feels off won't convert. I design for visual clarity and strategic intent and make sure you know how to manage it yourself.
02
Web Design
A website that looks right but feels off won't convert. I design for visual clarity and strategic intent and make sure you know how to manage it yourself.
02
Typography
Type is rarely just aesthetic. It carries tone, authority, and personality. I help you find the typographic voice that actually sounds like your brand.
03
Typography
Type is rarely just aesthetic. It carries tone, authority, and personality. I help you find the typographic voice that actually sounds like your brand.
03
Typography
Type is rarely just aesthetic. It carries tone, authority, and personality. I help you find the typographic voice that actually sounds like your brand.
03
Editorial & Print
From campaigns to publications, print work that holds its own and carries your brand consistently off the screen.
04
Editorial & Print
From campaigns to publications, print work that holds its own and carries your brand consistently off the screen.
04
Editorial & Print
From campaigns to publications, print work that holds its own and carries your brand consistently off the screen.
04
About Me
About Me
Rowena
Hi! I'm Rowena, a brand and creative designer with 5+ years of experience across tech, finance, life sciences, and professional services. I build visual systems that are as strategically considered as they are aesthetically refined. My work is designed to make sense, communicate clearly, and hold up long after the project ends.
Account Manager & Brand Designer
Bold Bull Marketing
2024 - Present
Brand Designer
Discover Tax Help & Integrated Analytics
2023 – 2024
Design Intern → Jr Tax Accountant
Prime Business Professionals
2022 – 2023
Creative Associate Intern
BYU Music Group
2021
Marketing & Events Associate
BYU Rollins Center for Entrepreneurship & Technology
2020 – 2021
Account Manager & Brand Designer
Bold Bull Marketing
2024 - Present
Brand Designer
Discover Tax Help & Integrated Analytics
2023 – 2024
Design Intern → Jr Tax Accountant
Prime Business Professionals
2022 – 2023
Creative Associate Intern
BYU Music Group
2021
Marketing & Events Associate
BYU Rollins Center for Entrepreneurship & Technology
2020 – 2021